Annual Campaigns

Giving Tuesday will take place Nov. 29 this year. Here is why your organization should start planning a Giving Tuesday appeal now.

With more than $6 billion having been raised through Facebook and Instagram fundraisers now, social fundraising has cemented itself as a key strategy for increasing nonprofits’ revenue streams.

The older generations make sense for high-level gifts. It’s time for a strategy update if you’re struggling to attract them.

Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving.   

The Women’s Philanthropy Institute is launching Give to Women and Girls Day, a campaign to increase funding for women’s organizations.

Strategy conversations can boil down to a simple statement: After we determine why we’re doing something, let’s vet what needs to be done. From there, the nonprofit can best figure out how it’s going to get done.

As you prepare for year-end, your constituents may have different priorities now. Here are some tools to assess your donor database.

GivingTuesday officially launches year-end giving, and is a great opportunity to connect with donors to keep your cause top-of-mind.

There are a lot of lessons to be learned about relationship building, strategy and the analytics critical to a successful program. One of those lessons is target ask amounts because if you don’t ask for a specific amount, you aren’t letting donors know what you need.

As summer fades, it’s time to block off a few days in September to amp up your fundraising success in the upcoming holiday season.