Annual Campaigns

GivingTuesday officially launches year-end giving, and is a great opportunity to connect with donors to keep your cause top-of-mind.

There are a lot of lessons to be learned about relationship building, strategy and the analytics critical to a successful program. One of those lessons is target ask amounts because if you don’t ask for a specific amount, you aren’t letting donors know what you need.

As summer fades, it’s time to block off a few days in September to amp up your fundraising success in the upcoming holiday season.

Being smaller is no excuse for not making a heroic effort; your mission deserves smart fundraising. And smart fundraising means taking advantage of these big opportunities.

A development audit involves the creation and completion of a series of complex questions that when answered, provide a blueprint for potential solutions.

One of the most critical tools in an annual giving director’s toolkit is a gift chart. Follow this 4-step process to create your own.

Annual giving is the bread and butter of nonprofits’ operations. With these stewardship strategies, you can maximize annual revenue.

A lot of factors go into what a nonprofit can fundraise each year, but there’s no better place to start than with your annual plan. 

Are you getting the maximum amount of donations from your fundraising campaigns?

Every year, nonprofit marketers focus on the sprint that is year-end giving from Giving Tuesday through the end of the year. And every year, we say this feels like it’s all happening sooner — and it actually is!