Awards
DMW Direct, a direct-response advertising agency, recently garnered two awards from the Professional Insurance Marketing Association (PIMA) for its work on behalf of clients Samaritan Health Plans and Network Health.
Announcing the winners of the 2011 Gold Awards for Fundraising Excellence.
Announcing the winner of the 2011 Gold Awards for Fundraising Excellence E-mail Campaign of the Year, Susan G. Komen Race for the Cure.
The latest mailing by the Nature Conservancy to reach Grand Control status (in the mail for three years or more) is a membership package, mailed in a No. 12 envelope, that has been in the mail since 2007.
Announcing the complete list of 2011 Gold Awards for Fundraising Excellence winners — gold, silver and bronze.
All it took for the Democratic National Committee to pull off the highest-grossing major-donor phone campaign in its history was two weeks, helping it earn the 2011 Telefundraising Campaign of the Year award.
While backing up a direct-mail package with an e-mail is technically "multichannel," the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA.
It's a risky proposition for an organization to run a campaign that's "on the edge." Yet that's exactly what New York Public Library did with the help of Convio for its "Don't Close the Book on Libraries" campaign.
This sustainer/upgrade effort from Russ Reid on behalf of World Vision U.S. is engaging, colorful and just plain fun … and the 2011 Package of the Year.
Announcing the 2011 Special Events Campaign of the Year, American Jewish World Service's 25th anniversary campaign.