Awards

Going for the Gold
September 1, 2011

Announcing the winners of the 2011 Gold Awards for Fundraising Excellence.

Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
September 1, 2011

While backing up a direct-mail package with an e-mail is technically "multichannel," the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA.

On the Edge Campaign of the Year: New York Public Library
September 1, 2011

It's a risky proposition for an organization to run a campaign that's "on the edge." Yet that's exactly what New York Public Library did with the help of Convio for its "Don't Close the Book on Libraries" campaign.