Branding

One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…

When I visit with nonprofit leaders—staff and board alike—the need for high performing board members who clearly understand their roles is often the greatest need cited within our field...

The Coca-Cola Foundation and The Coca-Cola Company together donated more than $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being. The…

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...

Your organization’s major donors are, after all, right in your backyard. Yep, they’re already in your donor database, and you just have to know how to work them. Here’s the 411: If you’re not honoring your first-time or small-dollar donors and if your systems are broken, you’re going to have a hard time getting from here…to there...

In our profession, I think this has great significance. We are trained and experienced nonprofit leaders; many of us specializing in fundraising. According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations in the U.S...

Nonprofits need to tell a compelling story the donor wants to enter into. Make what you say relevant to people’s experiences. I may not have a daughter with a disability, but as a parent, I can relate to wanting my daughter to have all the best life has to offer...

Nonprofits are working on serious missions. Which is why it’s puzzling to see some philanthropies with amateurish logos built around garbled acronyms or bad clip art. Whether groups want to pour all their money into cause projects—or are problematically mandated to—their overall image takes a hit. "You are competing on this whether you recognize it…

There are lots of good reasons and creative ways to use promotional products: premiums, incentives, giveaways and more. How is your nonprofit using them? We want to know. And we're willing to pay up to find out. In order to better understand how nonprofit organizations use branded merchandise, we're conducting a brief survey to learn what you want from promotional products. Your answers will allow us to help you get your brand noticed and improve your marketing...

Although philanthropists and social impact organizations differ in many ways—from their approaches to funding to their levels of transparency and innovation—the sector collectively seems to agree on one thing: The word "nonprofit" isn’t cutting it. As Suzanne Perry wrote back in 2008, "Why should groups describe themselves by what they are not?" Nonprofit professionals, after…