Branding

Here are five principles that characterize today’s most innovative nonprofits and thoughts on how you can apply them to your organization.

For most nonprofits, branding can't take the place of solid strategies. You have to match best-in-class branding with best-in-class fundraising to convert donors' propensity to give into actual revenue.

With life returning to the economy and many fundraisers reporting improved numbers, maybe now is the time for your turnaround.

For most nonprofits, branding can't take the place of solid strategies. You have to match best-in-class branding with best-in-class fundraising to convert donors' propensity to give into actual revenue.

Some things are worth obsessing about. We mess up, and we'll pay the price. So, choose your fundraising obsessions carefully, and you'll keep your donors loyal and your good work will increase.

FundRaising Success Editorial Advisory Board member Nancy Schwartz, president of Nancy Schwartz & Co., shares her recommendations for Susan G. Komen for the Cure leadership right now following last week’s controversy, on the mission and branding fronts, on her Getting Attention! blog.

Getty Images announced the rebranding of the Grants for Good as Getty Images Creative Grants, with an increased emphasis on the innovative use of creative and conceptual imagery and film.

It's a new year and a new name for one Roanoke, Va., regional nonprofit organization. The area's 26-year-old adult literacy program, Literacy Volunteers of Roanoke Valley, officially changed its name to Blue Ridge Literacy on Jan. 1.

The new name, according to a news release, reflects the growth in programs and geographical outreach beyond the Roanoke Valley.

Since Steven Spielberg established the Survivors of the Shoah Visual History Foundation in 1994, the organization has devoted itself exclusively to the memory of Holocaust survivors.

But in a dramatic expansion of its mission, the foundation is now incorporating testimonies from mass atrocities other than the Holocaust into its archives. Five survivors of the Rwandan genocide are learning the organization’s archiving methods at the Shoah Foundation Institute here, part of an effort to add at least 1,000 interviews with Rwandans to the foundation’s archives.

What does good customer service mean for a nonprofit? To your donor relations? Client or member relations? Community relations? Most organizations have so many different types of relationships it's hard to know where to start, much less fund.