Branding

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. 

Nonprofits often complain about how they do splendid work in the community, but no one knows what they do. In the state of this current economy, the lack of marketing and advertising messages grows louder.

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...

Today, modern business owners are explorers of sorts. They must navigate the uncertain waters of their industry.

July is Cleft Awareness Month. Smile Train has supported over 1.5 million cleft surgeries since 1999.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

As a nonprofit organization, telling a story can be one of the most effective and persuasive communication tools we use.

If you’ve been paying attention to the trends, then you know that we’re moving toward personal branding.

Branding is critical for any nonprofit — research has shown that when branding demonstrates a nonprofit’s value, it drives donations.