Branding

The "warm-body" approach to selecting fund development committee members always fails the diversity and strength test. Far too often, organizations will simply accept those individuals expressing interest without first determining who and what they need to best serve the purpose and expectations of their given committee membership...

Nonprofit organizations focused on supporting victims are striving to raise donations and community engagement, but with a limited budget, this is especially difficult. However, it’s not impossible to develop effective nonprofit marketing strategies...

As experts in the nonprofit sector, we all understand how difficult it can be to fund our nonprofit marketing strategies for our fundraising initiatives. That's why we have to look toward optimizing online tools that are more cost-effective and still give us the exposure we need to bring in the donors and donations we want...

People listen differently when stories are told. Just watch a toddler listen to their favorite book over and over again to know this is true. At the end of your workday, you likely share short glimpses into your day with the stories you tell your family or friends. A well-constructed story is one of the most effective fundraising tools simply because our brains love and need stories to process what we are thinking...

Today, we’re going to look at a great tool for building those important relationships with top prospects over time. And we all know that is what will result in the big gift. You know how important it is to put a plan in place to build relationships, right? It’s super de-duper important if you want to secure major gifts. I’m talking about “moves management...

When it comes to raising funds for a specific cause, an organization has to stand out amongst a large crowd of creative, innovative and thriving nonprofits; an organization has to be original. At NonProfit PRO, we are always searching for organizations that are stepping up and doing something out of the ordinary; organizations that are unique and eye-catching...

If your organization is looking to rebrand itself, you’re going to need to establish a brand strategy, which comprises of positioning and personality. Trompeter and Guida define positioning as “the single idea you hope to own in the minds of your target audiences...

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

I (Katrina) have had several 10,000-hour thresholds in my career. I started my company, Turnkey, in 1989, so my first 10,000 hours happened around 2007 or so. By that time, while certainly not having achieved genius-level competence...

To achieve victory, a capital campaign must be won on paper before launched on the streets. Hiring fundraising counsel to conduct a campaign feasibility study is a proven and prudent way to ensure campaign success...