Branding

Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...

At the end of the day our organization and I need highly trained and motivated volunteers to help in a variety of roles, especially fundraising. A board retreat is a great tool to use for this purpose. I strongly encourage annual retreats...

Let’s face it—there’s a plethora of information out in the vast cyberspace about different types of technologies available to help improve your nonprofit. It can all get a little confusing, can’t it? But it all comes down to what your nonprofit it looking to improve. Are you looking to create more brand awareness to drive more donations? Let’s take a look at a tool out there that we’ve all heard of, but (maybe) are not taking advantage of...

Don’t forget fundraising compliance. It’s easy to fall into the trap of thinking that moving your fundraising campaign online means the rules don’t apply. Who rules and manages the Internet? If a donor decides to give to you online, that’s on them, right?...

We recently entered the fourth phase of the corporation. First, in the 1920s Alfred Sloan created the concept of the corporation with General Motors; second, in the 1950s Peter Drucker codified the discipline of management; third, in the 1980s Japanese introduced team and quality. And now we are in the fourth phase—the epoch of integrating…

Ethical dilemmas are inevitable. They happen to the best of us, but not to fear! The good news is that it’s not the end of the world. It might seem like it when these dilemmas initially hit, but have faith that you can handle the pressure...

By now, you know the tremendous power monthly donors have. You know how it can help improve your donor retention to much higher levels. We typically see monthly donor retention rates between 87 percent and 95 percent—that’s double that of one-time donors...