Cause Marketing
February 21, 2017 at 1:06 pm
Because we are such visual creatures, stories through video can be ultra compelling for us. Video is a medium that, when it comes to nonprofit storytelling, is rarely utilized, even though it has its own unique advantages. Especially for narratives that are careful, nuanced and purpose-driven. Obviously, for the video narrative to work, it needs…
February 20, 2017 at 11:45 am
A stalled campaign is NOT the time to sit back and wait until the money comes in. Unless you take a bold and clear initiative, your organization is likely to be left with a failed campaign, a big debt and a black eye in your community...
February 20, 2017 at 9:11 am
With some long-range shots and a Shaq-aided slam, the SagerStrong Foundation has received a $500,000 donation. Following a tribute to Craig Sager after the three-point contest, TNT broadcaster Ernie Johnson came onto the court with champion Eric Gordon and finalists Kyrie Irving and Kemba Walker. Johnson said $10,000 would be donated to the charity for…
February 17, 2017 at 9:05 am
No one got "Punk'd" Wednesday morning when Ashton Kutcher came to Capitol Hill. The actor testified Wednesday before the Senate Foreign Relations Committee in a hearing on progress in combating modern slavery. Kutcher spoke on behalf of Thorn: Digital Defenders of Children, an organization he co-founded with then-wife Demi Moore in 2009 to build software to…
February 16, 2017 at 8:53 am
The Coca-Cola Foundation and The Coca-Cola Company together donated more than $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being. The…
February 15, 2017 at 11:38 am
If eye contact can prompt the purchase of cereal, what can meaningful eye contact mean when someone is sharing their passion about an opportunity to transform or save lives?...
February 9, 2017 at 10:58 am
We all know the Amazon Dash button to be a one-step ticket to replenishing household supplies—laundry detergent, dish soap, paper towels—and your day-to-day necessities—Doritos, GoldFish, Pop-Tarts—for those of us who prefer convenience over human interaction. But did you know you could use the Dash button to support the American Civil Liberties Union and really “stick it to the man”?...
February 3, 2017 at 9:13 am
Who’s got money? Donors do. That’s why relationships with donors are the cornerstone of nonprofits. Without donors, nonprofits wouldn’t find any success in their fundraising efforts. Marketing automation will help your nonprofit maintain its relationships with donors through the use of personalized and useful content. Automatically Send Custom and Relevant Information Find out which people are…
December 8, 2016 at 8:00 am
Last weekend, the NFL took a break from its rigid uniform policy and allowed players to wear custom cleats in support of their favorite charity or cause. Deemed #MyCauseMyCleats, the campaign was a hit with players, many of whom came up with creative ways to rep personal causes. Some players, however, got a little more, um, creative than others...
October 5, 2016 at 11:37 am
Recently I met with a client—one of the top 10 health care nonprofits in the U.S. I asked for a meeting with its marketing and donor acquisition staffs. Much to my surprise, this was the first time this group had been brought together in the same room. At another client, recently an entire layer of the marketing department had been released, with new personnel being brought into the development department to do marketing....
