Yes, my corner of the world has gone pink for the month of October. But when seeing so much of it makes your nonprofits see another color — green (as in dollars) — don't forget to think through your half of the equation in a cause-related marketing opportunity before you try to woo a partner.
Cause Marketing
In this archived episode of his Nonprofit Coach radio show, Ted Hart speaks with Steve Delfin, president and CEO of America's Charities, about workplace giving.
For your nonprofit staff thinking about developing or expanding corporate relationships, it is critical to understand a few concepts.
In this archived episode of his Nonprofit Coach radio show, Ted Hart speaks with cause-marketing expert Bruce Burtch about nonprofit/for-profit cause marketing.
In this archived episode of his Nonprofit Coach radio show, Ted Hart speaks with Susan Hyatt, founder and CEO of Core Thought and author of "Strategy for Good," about corporate social responsibilty.
Sanuk, a division of Deckers Outdoor Corp., announced its partnership with Operation Smile, an international children’s medical charity that provides free reconstructive surgery for children born with cleft lips and cleft palates.
Employee matching-gift and volunteer-grant programs are two underutilized sources of fundraising for many nonprofit organizations.
Lina Klebanov of Marsh & McLennan Cos. shared five steps for fundraisers to build strategic corporate partnerships at Fund Raising Day in New York.
At Fund Raising Day in New York, iMentor and Marsh & McLennan Cos. discussed how their nonprofit-corporate partnership developed and evolved.
Here are five steps, and three pitfalls, for building strategic corporate partnerships for your organization from Fund Raising Day in New York.