Cause Marketing

Thinking Pink: Things to Consider When Considering Cause-Related Marketing
October 11, 2012

Yes, my corner of the world has gone pink for the month of October. But when seeing so much of it makes your nonprofits see another color — green (as in dollars) — don't forget to think through your half of the equation in a cause-related marketing opportunity before you try to woo a partner.

Partnering for a Better World
September 1, 2012

For your nonprofit staff thinking about developing or expanding corporate relationships, it is critical to understand a few concepts.

Sanuk Passing on the Smiles With Operation Smile Partnership
August 1, 2012

Sanuk, a division of Deckers Outdoor Corp., announced its partnership with Operation Smile, an international children’s medical charity that provides free reconstructive surgery for children born with cleft lips and cleft palates.

Have You Met Your Match?
July 1, 2012

Employee matching-gift and volunteer-grant programs are two underutilized sources of fundraising for many nonprofit organizations.