Cause Marketing

Fundraising pros shared 3 keys of a strong nonprofit-corporate partnership in their session "Building Strategic Corporate Partnerships" at Fund Raising Day in New York.

AAA Hellenic Marble & Tile Inc., a remodeling marble and tile company serving the West Chester, Pa., area for more than 30 years, is taking action this month and impacting the community in several ways. Owner Tom Gakis has adopted an Amur tiger at the Philadelphia Zoo through its ADOPT program and is also currently supporting Northern Home for Children in Philadelphia by donating the amount that customers save when they use the current $250 off coupon.  

Artisanal Brands Inc. launched a yearlong campaign to work with Smile Train in its cure of clefts around the world. The campaign, “Say Cheese … Share a Smile!” was developed around the communal nature of Artisanal’s monthly cheese club that will now include a donation of $250 to Smile Train for every annual membership to the club.

Cedarlane Natural Foods Inc., a natural and organic frozen foods company, recently announced that it is donating 11 cents for every Cedarlane Egg White Omelette purchased at Whole Foods Market from now through Jan. 17, 2012, to nonprofit Whole Planet Foundation.

Delivery.com, a comprehensive local e-commerce platform, announced a new charitable initiative enabling users to donate to charity: water, a nonprofit organization bringing clean and safe drinking water to people in developing nations. In conjunction with Delivery.com’s newly launched Charity at Checkout, Delivery.com users can now directly donate one dollar to charity: water when they finalize their order, making it easy to donate to the organization while ordering online from their favorite local restaurants and stores.

Everything But Water, the largest women’s specialty swim and resortwear store in the United States, is donating five percent of all sales from Black Friday (Nov. 25) through Cyber Monday (Nov. 28) to LUNGevity Foundation, the nation’s largest lung cancer nonprofit. The five percent donation will apply on all sales, including gift cards, throughout the retailer’s 58 stores and online at www.everythingbutwater.com.

Taj Hotels Resorts and Palaces and Tata Sons announced a gift of 10,000 new books to school children in the New York metropolitan area through their partnership with First Book, a nonprofit organization that provides new books to children from low-income families.

Anna’s Linens customers will be able to support St. Jude Children’s Research Hospital during the eighth annual Thanks and Giving campaign.

Ted Hart speaks with Meg Garlinghouse, vice president of employment branding and community at LinkedIn, about the mutual benefits of social networks like LinkedIn for nonprofits and corporations.

During Veteran's Day week 2011, the Bill of Rights Institute will pay tribute to veterans past and present by donating $1 of every $10 of curriculum sales to Veterans Inc., a 501(c)(3) organization that helps veterans re-gain control of their lives in order to eliminate homelessness among veterans.