Cause Marketing

For the first time, business and nonprofit executives trying to harness Facebook’s enormous audience to power cause marketing campaigns have an in-depth guide to what’s working and what’s not.

Nearly 10,000 gamers participated in the Xbox 360 Gaming and Giving for Good (G3) event Saturday, Oct. 1, to kick off support for Extra Life, a Children’s Miracle Network Hospitals gaming fundraiser on Oct. 15.

This week Ted Hart speaks with cause marketing and nonprofit branding expert Jocelyne Daw.

Tata Communications and Tata Sons North America announced a gift of 10,000 new books to Bay Area kids in need. The books will be provided by First Book, a nonprofit organization that distributes new books to children from low-income families. The donation was announced during a reading celebration at the San Jose Giant’s Municipal Stadium.

An innovative capcity-building grant from Sutter Medical Center, Sacramento helps small nonprofits learn to become self-sustaining organizations built for the long haul.

Toyota announces its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.

Coordinating philanthropic and community involvement efforts is a one-stop shop away, says Diane Solinger, executive director of San Jose, Calif.-based Entrepreneurs Foundation. She's talking about the partnership her organization and Mountain View, Calif.-based Silicon Valley Community Foundation announced on Dec. 20, 2010, to make it simple for companies to implement giving programs.

In the spirit of holiday giving, Little Cupcake Bakeshop has teamed up with charity:water — a nonprofit organization dedicated to bringing clean, safe drinking water to people in developing nations — to launch “Jingle Wells” holiday campaign with the aim to raise money to fund clean water projects such as building water wells

Having an impact on critical issues in the No. 1 reason that corporations invest in philanthropic or socially responsible activities according to a new study, "Why Corporations Invest in Corporate Social Responsibility," by public relations firm Weber Shandwick.

The competition for foundation grants is greater than ever with charitable service demand at an all-time high. So to ensure your organization is in position to grab the attention of grantmakers, make sure you're set up with the pre-grantseeking needs foundations look for.