The downturn in the economy has made corporate sponsors not only more limited in the amount of dollars available for potential sponsorships, but they also are more aware of the return on investment from their sponsorship and charitable donation dollars.
Cause Marketing
INDIANAPOLIS, November 16, 2009 — Eli Lilly and Company (NYSE: LLY) Chairman, President and Chief Executive Officer John Lechleiter today presented a $12 million check to the United Way. The check represents the contributions of Lilly's U.S. employees and retirees and a matching gift amount from the Lilly Foundation. The funds were raised for the Central Indiana chapter and other United Way chapters' 2009 fundraising campaigns. Lilly's gift locally represents nearly 25 percent of the United Way of Central Indiana's 2009 annual campaign goal.
Charlotte, N.C., November 17, 2009, The Charlotte Observer — As part of a new strategic focus on emergency needs, the Bank of America Charitable Foundation has committed $1 million to seven nonprofits that are aiding Charlotteans hurt by the recession.
NEW YORK, November 11, 2009 — Today, the Committee Encouraging Corporate Philanthropy released the 2009 edition of Giving in Numbers, an annual report on corporate giving trends available for free download. Giving in Numbers offers a comprehensive analysis of 2008 corporate contributions drawn from 137 prominent companies, including 55 of the Fortune 100.
DUBLIN, Ohio, October 14, 2009 — During Cardinal Health's two-week campaign to encourage employees to give back to their communities, employees donated more than $2 million to local non-profit organizations, and more than 1,600 employees at 71 sites worldwide donated more than 2,800 hours of service through hundreds of volunteer service projects.
MINNEAPOLIS and NEW YORK, September 28, 2009 — Piper Jaffray (NYSE: PJC), a leading, international middle market investment bank and institutional securities firm, and Youth, I.N.C. (Improving Nonprofits for Children), a nonprofit organization that improves the lives of New York City youth, announced today a philanthropic collaboration that will occur on October 21 with Youth, I.N.C.'s fourth annual Trading Day for Kids.
September 22, 2009, The New York Times — A United Nations program that has raised $1.2 billion over the past three years for the treatment of H.I.V./AIDS, malaria and tuberculosis through a small fee added to airline tickets sold in 15 countries is going global.
HONG KONG, September 22, 2009, The New York Times — As the 10th anniversary of his company approached this month, Jack Ma sat down and penned a note to his 15,000 employees at Alibaba Group. The chief executive reflected briefly on the success of his enterprise, which in a decade has become an e-commerce juggernaut with more than 100 million users and has vaulted him into the ranks of China’s ultrarich. But the bulk of his message concerned another theme: philanthropy.
NEW YORK, September 22, 2009 — JPMorgan Chase raised approximately $90 billion in financing for local governments and nonprofit organizations throughout the country in the past nine months, the company announced today.
LA PLATA, Md., September 22, 2009 — After an outstanding first half of 2009, the executive team at outsource IT announced a new Giving Back program to nonprofit organizations. As part of their community outreach, outsourceIT is offering a $100K of donated IT Services to the nonprofit industry.