Cause Marketing

A well executed case statement inspires donors to invest in your future. Here are tips to help you write a top-shelf case statement.

While this partnership is still new, it has been inspiring to see the stories of our programs in more than 70 countries highlighted in a way that shows the profound impact our mission can have for individuals worldwide.

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

1st Degree launched GIVEfluential, an influencer IRM service platform designed as the first of its kind for the nonprofit industry.

The two organizations joined forces to recruit men, especially men of color, and reach more youth in need of a caring adult mentor.

When you think of your brand, it can feel like a nebulous concept sometimes, right? You show up at your organization every day to fulfill a mission, to fill a need and to create opportunity for yourself and others around you. But is that your mission (your “why”) or is that your brand? And where does marketing come into the mix?

Digital advertising and testing, often thought to be reserved for high-resourced organizations, can be done on an attainable scale for smaller grassroots organizations. They can benefit the most from outreach via programmatic advertising.

Once again, nonprofits can invest in marketing outreach efforts to raise awareness. But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

Charity Navigator has partnered with Grapevine & Philanthropy Together to provide access to its Global Giving Circle Directory.

Pairing profit with purpose in the age of greater transparency is vital to ensuring companies drive meaningful change in the world in which we all live. And charitable giving is becoming an essential component of consumer brand engagement with purpose-driven technology leading the way...