Cause Marketing

Philadelphia, July 2, 2009 — For nonprofit leaders and event and festival producers struggling to retain and attract corporate sponsors during this economic downturn, help is on the way.

July 7, 2009 — Echo Paper Store (Echo), an online store exclusively offering 100 percent post-consumer waste (PCW) recycled office paper by Envirographic 100, announced today that they are implementing a program to give back even more to the environment. Echo has established a partnership with Trees for the Future, a 501(c)3 non-profit organization that is dedicated to planting trees to help communities around the world.

SILVER SPRING, MD, June 30, 2009 — The Walmart Foundation has awarded $3 million to The Arc of the United States to establish the Walmart Foundation School-To-Community Transition Project to improve outcomes for youth with intellectual and developmental disabilities, including autism.

June 30, 2009, The New York Times — FOR almost 65 years, Smokey Bear has been reminding Americans, “Only you can prevent forest fires” (and, more recently, wildfires). As the economy faltered, it turned out, Smokey was sharing screen time — and exposure in other media — with pro bono advertising intended to prevent home foreclosures, encourage financial literacy and keep students from dropping out of high school.

BENTONVILLE, Ark., June 24, 2009 — The Walmart Foundation is donating $7.8 million to support food banks and provide healthy, summer meals to children who receive free or reduced-price lunches during the school year. Through partnerships with Boys & Girls Clubs of America, Feeding America, and local non-profits in the 10 states where children are most at risk of hunger, Walmart and its Foundation will help assure that their neighbors and those in local communities have access to nutritious food.

NEW YORK, June 23, 2009 — Verizon's latest corporate responsibility report highlights how the company is using its technology, resources and employees to address societal challenges such as improving health care, increasing energy efficiency and conservation, and playing a role in the recovery of the nation's economy.

PHOENIX, June 22, 2009 — U-Haul and The Conservation Fund today announced a major milestone in the effort to fight climate change and restore America's forests with the donation of more than $1 million from U-Haul customers to The Conservation Fund's Go Zero(R) program which plants trees to trap carbon dioxide emissions.

HOUSTON, June 22, 2009 — At a time when there seems to be no shortage of bad news, CITGO Petroleum Corporation has launched FuelingGood, a program dedicated to local heroes who do good work in their communities. Launched June 1 and extending through the end of the year, the promotion rewards CITGO gift cards to those people who do the most good.

June 18, 2009, The Battle Creek Enquirer — Kellogg Co. is making good on a promise to donate a day's worth of cereal — more than 55 million servings — that could have been sold to consumers for an estimated $10 million.

CHICAGO, June 9, 2009 — Today at AARP's 2009 Diversity and Aging Conference, the AARP Foundation announced a $1.1 million gift from the Harrah's Foundation to help current and former caregivers meet caregiving responsibilities while building their own long-term financial security.