Cause Marketing

WASHINGTON, June 18, 2009 — Today, at the inaugural NFP Summit in Washington, D.C., Microsoft Corp. announced the release of a stimulus package for select nonprofit organizations, associations and targeted trade groups. The event featured presentations and tutorials on business challenges not-for-profit (NFP) groups face today and how Microsoft Dynamics, the company's enterprise resource planning (ERP) and customer relationship management (CRM) offerings, help solve some of these challenges, stimulating business growth and productivity.

PURCHASE, N.Y., June 16, 2009 — The PepsiCo Foundation and United Nations World Food Programme (WFP), the world's largest humanitarian agency which fights hunger worldwide, today announced a strategic partnership aimed at enhancing the ability of WFP to deliver food and relief to the most vulnerable communities around the globe.

SALT LAKE CITY, June 9, 2009 — Children’s Miracle Network, a nonprofit that raises money for 170 children’s hospitals, today announced an agreement with Discover Card to issue Discover’s first-ever co-branded charity card.

SCOTTSDALE, Ariz., June 8, 2009 — Imagine asking a company for a one thousand dollar charitable donation and instead receiving $50,000! Not many local charities have an anecdote like that one to tell ... but it happened recently to The Lincoln Family Downtown YMCA when the organization approached Go Daddy CEO and Founder Bob Parsons.

June 7, 2009, USA TODAY — Chad Pregracke, 34, still has a love affair with the Mississippi River. He grew up on its banks, collected mussels in its waters as a teen, and now trolls its coasts collecting garbage to put on his barge.

PURCHASE, N.Y., June 1, 2009 — The PepsiCo Foundation has awarded a five-year, $1 million grant to the Purchase College Foundation for the Baccalaureate and Beyond Center at Purchase College. The Center, serving students studying the liberal arts, was established by Purchase College to expand educational opportunities for a wider and a more diverse number of students from community colleges. With this funding, students will be able to complete their associate studies and attain baccalaureate degrees.

NEW YORK, June 5, 2009 — Today, hundreds of nonprofits nationwide, each struggling to meet an unprecedented demand for services despite a dramatic decline in cash contributions, will receive business counsel to help them more effectively run their organizations, at no cost. Deloitte is marking its 10th Annual IMPACT Day, a celebration of its year-round commitment to workplace volunteerism, by contributing the highly valued business skills of its people to hundreds of nonprofits across the country. More than 40,000 Deloitte personnel from some 70 communities are encouraged to participate.

MELBOURNE, Fla., June 5, 2009 — Harris Corporation (NYSE: HRS) was among five companies recently awarded the prestigious Foreign Policy Association's (FPA) Corporate Social Responsibility Award. Howard L. Lance, chairman, president and chief executive officer of Harris Corporation, accepted the award on behalf of the company and its 15,000 employees during the FPA's annual dinner on May 27, 2009, in New York City.

WILSONVILLE, Ore., June 4, 2009 — Movie Gallery is launching its fifth annual fundraising campaign to support the Helen Keller Foundation, an international charity that helps raise money to benefit education and research programs in sight and hearing. Beginning on June 8th and lasting through July 5th, Movie Gallery stores will host an in-store fundraising effort to generate money for the Foundation in honor of its namesake, Helen Keller.

WILSONVILLE, Ore., June 4, 2009 — Despite tough economic times, Hollywood Video and Game Crazy stores are continuing their deep commitment to long-standing nonprofit partner, Starlight Children's Foundation. Beginning on June 8th, and lasting through July 5th, all Hollywood Video and Game Crazy stores will host an in-store fundraising effort to raise money for Starlight, which helps children with chronic and life-threatening illnesses or injuries cope with their pain, fear and isolation through entertainment, education and family activities.