Cause Marketing

Ultimately, a content marketing strategy is the best representation of your organization — donor-facing and what happens behind the scenes. Successful digital marketing strategies never occur without proper planning, but you can make them work in your favor with a bit of effort...

Public school teachers spend nearly $500 of their own money on school supplies every year, according to the National Center for Education Statistics. This year, DonorsChoose, a crowdfunding platform for teachers, donors and school districts that helps to bridge that gap, has teamed up with iHeartMedia to support public school classrooms...

During this webinar attendees will learn the impacts of COVID-19 on the nonprofit sector.

Every person who works for a nonprofit or is associated with an organization internally is an ambassador of that organization by virtue of association. As an employee of The Salvation Army, I wear, with pride, a shirt with the logo of The Salvation Army. Volunteers also wear clothing that signifies an association with the organization...

As we enter a new, more hopeful era, there’s one question that we’ve begun to hear from organizations in the nonprofit space: What now?

Nonprofits have seen reduced budgets, canceled events, programming pivoting to virtual many other challenges during this past year.

Your campaigns depend on your promotional tactics. Learn how to improve your nonprofit marketing and encourage campaign participation.

Nhu Te, editor-in-chief of NonProfit PRO, is joined by Natalie Wood, Whitney Atteberry and Brittany Gray. 

In this episode, Michael Hoffman joins Mark to share his expertise on integrated marketing and more. 

The more you know about marketing trends, the more you’ll see that the donor experience is crucial to raising brand awareness!