Cause Marketing

Welcome back to #NPPTrendingNow, a weekly video series where NPP Editor-in-Chief breaks down the top three coveted stories of the week.

We’re entering into the season of giving, so let’s explore some of the top marketing ideas for a successful fundraising season!

Consumers respond to any new form of marketing with excitement. Think how excited the villagers were to get the Wells Fargo wagon in "The Music Man" compared to how excited you are to get the mail today. Or banner ads, the first of which had a 78% click-through rate.

Believe it or not, a team of talented and creative marketers acts as the foundation for all nonprofits. Without one, nonprofits could crumble; with one, nonprofits could flourish. Those who work in nonprofit marketing touch every aspect of the organization, and these marketers wear multiple hats.

Beyond being an award-winning rockstar nonprofit communications professional, Maureen Maycheco created Reach Out and Read Colorado’s New Parent Empowerment Initiative, an innovative project focused on empowering expecting moms and disrupting the collective understanding of early literacy behavior change and messaging...

Nonprofit marketing is constantly evolving, so we asked 70 leaders of nonprofit organizations across all sectors for their best tips. Here are a few of the most striking, curated and categorized for your use...

The days of mass communications are over. Today, people expect a more personalized marketing approach. Consider your own experience—for instance, when you get recommendations from Amazon or other online shopping websites based on your browsing or shopping history...

Organizations need to enhance their nonprofit marketing efforts. There are a variety of reasons why they do not achieve this objective. Greater attention for nonprofit marketing must begin today...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit marketing trends for 2019, Classy's survey on online giving trends and why nonprofits need to earn respect...

As the New Year approaches, it is a perfect time for organizations to review their nonprofit marketing and communications strategies and determine what’s been most effective. And there’s no time like the present for a fresh, creative outlook...