Cause Marketing

Girl Scouts have been selling cookies for 100 years, and in 2017 alone, 200 million boxes will be bought. Yet according to the organization's top leader, those delicious treats come with a very serious purpose—and themselves represent big money. "We have an $850 million dollar business," Sylvia Acevedo, Girl Scouts of USA interim CEO, told…

We can all agree: No one in the nonprofit sector has a tougher time of it than the small shop development director. These are the dedicated souls juggling a variety of responsibilities, from individual giving to marketing and communications, to event planning, to public relations, to stewardship and more. How do they fit applying for foundation grants into their insane schedules?...

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...

Mar. 8 was International Women’s Day, an annual movement that has been dated back to the 1900s to support the economic, political and social achievements of women and the fight for gender equality. To my strong, independent women out there—you rock! You continue to motivate and inspire us every single day...

The Wyss Foundation today announced a commitment of up to $65 million to the South African-based conservation organization African Parks to support the protection and management of four existing parks in Rwanda and Malawi and to enable the nonprofit organization to conserve up to five new protected areas yet to be identified in other countries. African Parks,…

Yemen is on the verge of social, economic and institutional collapse as a merciless war continues to rage. People are struggling to survive. Since the escalation of the conflict in March 2015, over 2 million people have fled their homes, putting host communities under pressure and leading to insufficient food and inadequate access to basic medical…

Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them. “Add good” has been their mantra as they utilize newfound ways to give back. Rather than making random or one-off donations, they are a generation characterized by…

Humble Bundle’s recent charitable effort, the Humble Freedom Bundle, was a major success. The company announced yesterday that it sold more than 200,000 units of the package, which included several acclaimed games and books, with a final tally of $6.43 million going straight to organizations like the American Civil Liberties Union. All proceeds of the…

The Wawa Foundation plans on hitting its goal of $50 million in donations by 2018, and it is well on its way. Since 2014, the foundation has donated over $33 million towards three areas: health, hunger and everyday heroes through grants and in-store fundraising. In 2016 alone, the foundation totaled $11.6 million in contributions...