Cause Marketing/Corporate Partnerships

While much of advertising and promoting now lives online, real-life promo products still prove to be effective choices for marketing.

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: best traits of major gift officers, Netflix subscribers versus monthly donors and best practices for a corporate-giving strategy...

Gucci, the recently rebooted ready-to-wear and accessories brand that is beloved by everyone from Jennifer Lopez to Millennials, regularly makes a point to reach out to youth culture. They work with acclaimed young artists and have committed to going fur-free in an effort to connect with their fans. Now, Gucci is putting their money where their…

Gucci, the recently rebooted ready-to-wear and accessories brand that is beloved by everyone from Jennifer Lopez to Millennials, regularly makes a point to reach out to youth culture. They work with acclaimed young artists and have committed to going fur-free in an effort to connect with their fans. Now, Gucci is putting their money where their […]

I was recently invited to a reception called the Super Service Challenge through The Salvation Army's involvement with DEFENDER. This outstanding Indianapolis-based company provides a model example of philanthropy for others to follow. It believes in having its employees engage with a variety of charities, providing much needed services to the communities they serve. Employees are encouraged to be philanthropic and are given four days off each year with pay, as long as time off results in volunteerism.

In this season of giving, we are blessed to have such corporate friends. Never take for granted any amount of corporate support. It is needed and much appreciated.

Think about ways your organization can partner with others to help those in need. It may stir your passion toward others.

If your organization does P2P fundraising — or if you wish it would — I hope you'll join us in Washington, D.C., on Oct. 21.

This approach and these ideas can guide you to much, much bigger money. It's all in how you approach your donor.