Celebrity Services/Endorsements

World number one ranked tennis player and UNICEF National Ambassador to Serbia, Novak Djokovic, is marking the holiday season by lending his voice and financial support for vulnerable children in Serbia — and around the world.

“I hope my donation and support will help make a difference in the lives of young children throughout Serbia, especially those who have fewer opportunities to reach their full potential,” said Djokovic, who made a $100,000 donation in December to support early childhood education in Serbia.

Starkey Hearing Foundation, which strives to change the social consciousness of hearing and hearing health care, wrapped up its hearing mission in Manila on Monday, December 5, 2011 with the help of Filipino Professional Boxer Manny Pacquiao, who assisted in fitting more than 150 children and adults with hearing aids over the course of the mission’s final day.

Philadelphia Phillies star Ryan Howard is helping local students dress for success, in athletics. The first baseman announced Thursday that his Ryan Howard Family Foundation will donate Adidas sportswear valued at nearly $1.2 million to the cash-strapped Philadelphia school district.

The gift will enable 57 city high schools to select athletic shoes and apparel to match the schools' colors. Four middle school athletic programs will receive shoes.

While NFL star Adrian Peterson continues to commit $5,000 to charity for every touchdown he makes, the Minnesota Vikings' running back has found a way to amp up his giving dollars off the field too.

Peterson's All Day Foundation, a nonprofit that supports programming for at-risk kids worldwide, has joined forces with a socially conscious browser app, the Football For Good Giving Assistant, for the holiday season. The duo connects online shoppers with 1,000 partners, including Gap, Hotels.com and Best Buy, that give a portion of their sales to Peterson's nonprofit, the organization announced.

eBay launched a new landing page, eBay.com/celebrity, calling it a "unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes." The page aggregates celebrity content, charity auctions, and the breadth and selection of related products unique to eBay.

eBay Celebrity will offer exclusive charity auction items for consumers to get up close and personal with their favorite celebrities through the purchase of one-of-a-kind merchandise, concert tickets, and meet and greet opportunities.

Ashton Kutcher, Kanye West and other big-name celebrities don’t do as much good for charity on Twitter, Facebook or other social networks as less-famous people, a new study finds. Actors, comics, singers and bloggers with deep personal ties to causes and potential donors raise far more money for charities.

The report, released this week by the consulting firm Zoetica Media and PayPal, the online donations portal, studied six major online fundraising campaigns.

Jon Bon Jovi's "pay-what-you-can" charity restaurant in New Jersey is open for business. The rocker says Soul Kitchen is designed to help the hungry without the stigma of a soup kitchen.

There are no prices on the menu. Diners pay whatever they're able to. Those without money can still eat provided they're willing to work in the restaurant or perform some community service.

In a country that spent the last three decades getting rich, Yang Lan wants to show that giving back is glorious.

Yang, a television host and one of China's wealthiest women, is leading a movement to encourage the growth of philanthropy.

She aims to gather some of the best resources from the U.S. nonprofit sector to help China build a modern system of philanthropy, and bring Chinese philanthropists here for exchanges with American foundations.

Seth MacFarlane, creator of the hit animation series "Family Guy," "American Dad" and the "Cleveland Show," is paying tribute to his mother by teaming up with Heaven on Earth Society for Animals, a Los Angeles-based nonprofit.

On the year anniversary of his mother's death, Seth MacFarlane and Heaven on Earth Society for Animals announce the establishment of Perry’s Place — The Perry MacFarlane Sanctuary at Heaven on Earth.

Pirate’s Booty, manufacturer of all-natural snacks, is pleased to announce its participation with Diana Taurasi of the WNBA’s Phoenix Mercury in Hoop Heroes, a fundraising initiative that benefits After-School All-Stars (ASAS), a 501(c)3 charity that provides free after-school programs to disadvantaged youth across the nation.  Pirate’s Booty will donate $10 for every point WNBA Taurasi scores during the 2011 WNBA season. Taurasi is a two-time WNBA champion, two-time Olympic Gold Medalist, and named to the All-WNBA First Team six years in a row. She is the first WNBA player to become a Hoop Hero.