Copywriting

The language we use to define people triggers automatic associations in our minds and influences the way we think and feel about them. If we are framing groups based on their deficits, our minds will only associate them with their deficits.

It’s probably the most common piece of wisdom people give to fundraising copywriters: “Tell a story.”

All fundraising copywriters read (or should read!) lots of direct mail packages.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

Because writing is a solitary occupation, copywriters necessarily spend a lot of time inside their own heads.

When a writer struggles to develop an emotional connection with an organization, the problem might not be the mission. 

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Stephen King, master of horror, suspense, science-fiction, fantasy and supernatural fiction, has published 61 novels.

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

To help you get the most from your outreach efforts, here’s a collection of five brochure copywriting breakthroughs.