Copywriting

There are thousands of good offers in fundraising. What makes yours the best?

If you are among the many nonprofits that raise 40 percent or more of their annual incomes in December, you might already be thinking about your year-end appeals. Indeed, with so much at stake, beginning the process during the hot summer months barely can be considered an early start.

There are many ways to justify having a social presence as a nonprofit (and not too many good reasons not to have one by now). But how do you measure its value to your nonprofit?

With mail continuing to provide the best return on investment of any prospecting medium, and with the power it can have on a housefile, it's a shame to abandon it completely. Even if you can't afford to put a bigger piece (i.e., a catalog) in the mail, there are affordable alternative mailers that can work well if used as part of an integrated marketing strategy.

There's no surefire formula for creating viral content. However, there are a few attributes that most viral things have in 
common. If you follow the eight recommendations below, the material you create is much more likely to be passed along.

We can and should tell donors all these things, often, in as many ways as we can. But we can also show them with involvement devices that say to them, "Your thoughts and ideas, your concerns, and your vision are things of interest to me."

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 21-30.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 11-20.

Donors see your envelope first — and maybe last. If there is nothing that captures attention, you’re sunk.

Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 1-10.