Copywriting

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.

The oldest piece of advice in the world of fundraising copy is probably this: “You are not your donor.”

As with most things, the good writers make it look easy. That’s why so many people think they can do it.

Participation in nonprofit missions is a way that people can reclaim some of their power.

As a member of charity projects or nonprofit organizations, you know how challenging it can be to communicate a message to people.

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your visitors and spurs them to action — especially as you work with a limited budget and resources? Try the content strategy tips listed in this article.

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization? If you look closely, you’ll see there are a few key ingredients they seem to have in common. And these ingredients really have to do with their storytelling...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit staffing, the ethics and opportunities of guerrilla marketing and a fast review of fundraising copy...

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...