Creative

Grants are becoming increasingly more challenging to write and competitive to receive, so nonprofit organizations should always be asking themselves, “How can I make my grant applications stand out in a crowded field?”

I am currently engaged in a silent phase campaign to raise dollars for several Salvation Army priorities in Indiana. One such priority is through solicitation by acquiring funds to build new cottages for a camp in Southern Indiana...

I love to listen to music. I typically start the day with classical music to place my mind in a daily rhythm. On visits during the day, I will listen to music from a variety of decades. It all depends on my mood. Recently, I was thinking about music impact on philanthropy...

In this episode of the Nonprofit Chatter, Nhu Te, Editor-in-Chief of NonProfit PRO, and Taylor Shanklin, VP of Marketing at Pursuant, are joined by John Wilburn, Director of Direct Response at National Park Foundation, and Tina Ly, Associate VP of Digital Solutions at Pursuant. Tune into the podcast to engage in conversation about storytelling and learn about how your nonprofit can use it to inspire donations...

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

In the nonprofit world, there are over 1.5 million charitable organizations, many of them fighting for the same donors, the same dollars. That’s why having the right nonprofit messaging for your organization should sit at the top of your priority list...

Well, in a world where information is at the tips of everyone’s fingers, there is a lot of noise and clutter to cut through. The human brain is equipped to do two things: survive and conserve calories. And the truth of that matter is that the human brain filters out information...

Storytelling is a powerful communication tool to engage your audience and inspire them to take action. Why is it so powerful? It’s because the human brain is hardwired to seek out stories. Story is how we identify ourselves, interact as social beings and make sense of our world...

It's essential that your organization has a good way to communicate data, keep track of finances and structure information. Though it's certainly possible to communicate some of this information in writing, using nonprofit organizational charts can help keep you organized and make a greater impact on your audience...

You’ve no doubt observed firsthand the power of nonprofit storytelling in your efforts to convey the importance and urgency of your cause. And while there are many resources available to guide you in the art of nonprofit storytelling, I find it useful to remember three overarching “musts.”...