I’ve been in this role for about 8 months now, and I’ve written a handful of these editor’s notes. I’m sure (if you’ve been following) you’ve learned quite a bit about me. You’ve probably gotten to know me even better if you’ve been staying up-to-date with our newest video series, “#NPPTrendingNow.” Check out the website if you haven’t! It’s a real good time...
CrowdRise, a crowdfunding platform dedicated to charitable giving, has partnered up with Newman’s Own Foundation for its sixth annual holiday giving campaign. This year, the campaign will give away $500,000 in funding to participating charities...
It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...
People listen differently when stories are told. Just watch a toddler listen to their favorite book over and over again to know this is true. At the end of your workday, you likely share short glimpses into your day with the stories you tell your family or friends. A well-constructed story is one of the most effective fundraising tools simply because our brains love and need stories to process what we are thinking...
Kid Rock is diving deeper into politics and creating a nonprofit organization to promote voter registration among Americans, the musician announced in a statement on his website late Wednesday. "The one thing I've seen over and over is that although people are unhappy with the government, too few are even registered to vote or do…
Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...
Not surprisingly, most development professionals have a long "To-Do" list. It can feel overwhelming to keep up with data-entry, make donor phone calls, draft mailings and reports and more. Being able to cross things off our list can feel great...
A mission to correctly present history powers this museum’s direct mail membership effort.
A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]
Jeff and I have talked quite a bit about “taking the donor to the scene,” the phrase that describes using words and pictures to help the donor understand, feel and “see” the need. The same thing is true on the backside of giving—the stewardship side. If you can show the donor what his or her giving has done, through a picture and a story, it can have a tremendous impact...
