Creative

I’m seeing a trend in what I call “fact-sharing,” instead of sharing a story. To illustrate what I mean, I’ve got a some short audio clips to share with you. Listen and hear the difference between sharing facts and sharing words that cause people to feel something. Anything. What you cause others to feel isn’t…

NonProfit PRO is proud to announce its rebrand efforts have been recognized at the 28th annual APEX Awards. NonProfit PRO won two Awards of Excellence, one in the Design and Illustration category for Best Redesign, and one in the News Writing category for “Wounded Warrior Project Investigation: What CBS News Got Wrong”...

Let me start by declaring what this post is not about. It’s not about making an image or video go viral. It’s also not about "post to Facebook" or "share on Twitter" messages after a supporter has donated or signed a petition (the after-action social share). It is about how nonprofits can move the needle…

With an estimated 7.5 million U.S. downloads of "Pokémon Go," that is a whole lot of people who are getting outside, discovering new areas and meeting new faces. So how can your nonprofit use this rocketing app to its benefit? Beth Kanter rounded up a great collection of how nonprofits have been using the game to their advantage. Here’s what we took away from their efforts...

When you meet someone and they ask what your nonprofit does, what do you say? If you’re like most people, it sounds something like this: “We’re a 501(c)(3) nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah.” Boring. Your listener tuned out about two seconds in. Being able…

I saw this Centers for Disease Control and Prevention display in an airport the other day. It's not a fundraising message, but it makes a communication error that's often made in fundraising. Here's the error: The CDC is talking about the issue from its own point of view, not that of its audience. If you work at…

We all know the sorry state of donor retention: 96 donors lost for every 100 gained. Join us to learn how to hold onto donors.

Stories come in many forms, and people process information in different ways. Some people respond better to visual stimuli. In our information-packed world, a visual story can be a great way to connect. Tell a story in an instant with a photo Your donors are busy and may not have time read a story, but…

Need some new ideas for your newsletter, blog or social media? Consider one of these five summer-inspired themes: 1. Summer Heat. How does hot weather impact your services or your clients? Can you offer advice to your readers about anything related to summer heat? Humane societies can offer tips for keeping pets cool. Agencies that address…

We were meeting with people at the Atlantic City Rescue Mission to help them build a major-gift program and start developing real relationships with donors. The rescue mission has some really faithful donors, but many of them have not been challenged to make a real investment in the mission...