Creative

We all know that mobile technology is changing the way we communicate, work and give. It only was a matter of time before the popularity of emojis, those cute little icons you see in text messages and social media updates, made their way onto the fundraising scene. Now, entire appeals are being written just with…

The nonprofit blogosphere is bursting at the seams with content created daily by a diverse and world-class list of bloggers—fundraisers, executives, consultants, agencies and everything in between. But there's a downside. How do you keep up with all that content? It's impossible, which is why we handpicked eight of our favorite nonprofit blogs to share...

It seems like you can't go a minute without some mention of the election in our 24-hour news cycle, which got me thinking, how does a brand compete with the deep pockets of presidential candidates for attention? This must be especially hard for nonprofit brands with limited resources. It's frustrating to me that many nonprofit…

John Oliver’s “Last Week Tonight” segment mocking presidential candidate Donald Trump arrived just in time for Super Tuesday. Unless you’ve been living under a rock these last few days, you’ve probably seen #MakeDonaldDrumpfAgain taking over the Internet. While there certainly is a political lesson to be learned from the clip, it’s also a perfect crash…

Want your next fundraising campaign to be a success? Nail your emotional response. Whether it's online, at a gala or delivered through a street canvasser, it's the most important thing a nonprofit can do to raise funds. Here’s why: Emotions are the No. 1 drivers of actions. That means sharing and donating. In everything you do…

After being left in the lurch for some time, email marketing again came revitalized in 2016. With an array of new approaches in email design and automation, it is likely to be a great year that is full of promises for email marketing....

Is the charity-wristband trend making a comeback? Figures from the four charities selling the new Unity band for World Cancer Day (WCD) suggest it might be. For some of the charities, online stock of the bands sold out by Feb. 8, four days after this year’s WCD on Feb. 4. After selling 670,000 Unity bands…

Years ago, branding was considered the purview of corporations alone. But in recent years, branding is increasingly considered a useful strategy for nonprofits, too, particularly those that are struggling to distinguish themselves from peers when competition for donors, members or clients heats up. But what does the word “brand” mean for nonprofits today?...

Did you know you're 65 percent more likely to remember something when it's accompanied by a relevant image? That's just one of the statistics HubSpot highlighted in its post, "37 Stats You Should Know About Visual Content Marketing in 2016." The remaining 36 are just as impactful when it comes to getting your message read, remembered, shared, etc...

There is nothing more dangerous than a boring story. Don’t believe me? Think about a time when you watched a bad movie or tried to read a slow book. Maybe you fell asleep in the theater. Perhaps that book sat and gathered dust on your bedside table, but try…