Creative

John Oliver’s “Last Week Tonight” segment mocking presidential candidate Donald Trump arrived just in time for Super Tuesday. Unless you’ve been living under a rock these last few days, you’ve probably seen #MakeDonaldDrumpfAgain taking over the Internet. While there certainly is a political lesson to be learned from the clip, it’s also a perfect crash…

Want your next fundraising campaign to be a success? Nail your emotional response. Whether it's online, at a gala or delivered through a street canvasser, it's the most important thing a nonprofit can do to raise funds. Here’s why: Emotions are the No. 1 drivers of actions. That means sharing and donating. In everything you do…

After being left in the lurch for some time, email marketing again came revitalized in 2016. With an array of new approaches in email design and automation, it is likely to be a great year that is full of promises for email marketing....

Is the charity-wristband trend making a comeback? Figures from the four charities selling the new Unity band for World Cancer Day (WCD) suggest it might be. For some of the charities, online stock of the bands sold out by Feb. 8, four days after this year’s WCD on Feb. 4. After selling 670,000 Unity bands…

Years ago, branding was considered the purview of corporations alone. But in recent years, branding is increasingly considered a useful strategy for nonprofits, too, particularly those that are struggling to distinguish themselves from peers when competition for donors, members or clients heats up. But what does the word “brand” mean for nonprofits today?...

Did you know you're 65 percent more likely to remember something when it's accompanied by a relevant image? That's just one of the statistics HubSpot highlighted in its post, "37 Stats You Should Know About Visual Content Marketing in 2016." The remaining 36 are just as impactful when it comes to getting your message read, remembered, shared, etc...

There is nothing more dangerous than a boring story. Don’t believe me? Think about a time when you watched a bad movie or tried to read a slow book. Maybe you fell asleep in the theater. Perhaps that book sat and gathered dust on your bedside table, but try…

This is the story of how a small nonprofit with no social media experience used the power of storytelling to raise $12,000 in 12 days. Smoky Mountain Meals on Wheels is located in Maryville, Tenn. It provides home-delivered meals to seniors in Blount County, and that’s just the start. It also provides groceries for special…

Content marketing is about creating and sharing information (videos, images, infographics, newsletters, white papers, etc.) in order to attract and engage with your prospects and constituents. Nine out of 10 organizations use content marketing, while marketers, on average, spend more than a quarter of their marketing budgets on it. Why? Because content marketing is effective.…

If reading your appeal seems like hard work to me, than why should I bother? I work all day! My brain needs a rest. Even more, my brain would enjoy a treat. Something that lights up my pleasure centers and makes me feel good. Does your appeal do that for your would-be donors? Or does it require them to put in great effort to get through it?...