Creative

It’s that time of year again. A time to reflect on the state of online marketing over the past year and a time to figure out how to score big marketing wins over the year to come. Since every new year brings new marketing challenges, we can use these predictions to help build forward-thinking strategies…

Experienced writers and designers who do email and direct mail marketing know this for a fact: The littlest things can add up to make the biggest difference in response and sales. How much attention are you paying to details like these? 1. Perfect your preheaders. Use the area at the very top of your email…

Nonprofit Tech for Good experimented with Periscope for live-streaming for the first time during the 2015 Independent Sector Conference. Like all new tools, there is a learning curve, but for nonprofit social media managers that spend a good portion of the their time on social and mobile media, Periscope is intuitive, easy to use and…

Time to get out your checkbook. Wait—what’s a checkbook again? That thousand-dollar-a-plate charity gala may seem hopelessly out of touch, not to mention financially out of reach, to your average debt-ridden, tech-savvy millennial. But that doesn’t mean that Boston-area nonprofits aren’t devising new ways to win this generation’s philanthropic hearts. This cohort—the 75 million or…

Creating an email is like conducting a mad science experiment: You put in a little of this and add a little of that to produce something unique. The process can be as maddening. Evolving from concept to creation can involve multiple minds to make the visual presentation come together. Plus, there are so many best…

Creating a year-end campaign is like telling an epic tale: There’s a beginning, middle and end to the story. There’s a noble protagonist. There’s something monumental that stands to be gained (or lost). Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of…

If you live in New York, you've probably noticed an influx of costumed pedestrians and strangers since last Thursday. Blame the 2015 New York Comic Con. The sold-out event is always a spectacle, which reverberates outside the Javits Center walls, and these events are only getting bigger. In many ways, the growth of these events…

Tired of waiting for NASA to get its Apollo-era mojo back and start putting spacecraft on the lunar surface again? Then you’ll be happy to know that Israel—with some help from Google—is about to show the moon a little love. At a 12:45 p.m. press conference in Jerusalem Wednesday (5:45 a.m. ET), Israeli President Reuven Rivlin, along with…

Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?

Cause marketing has been around for decades, but a clear formula for success is elusive. Often, conflicting goals and differing expectations between nonprofits and their for-profit partners lead to frustration and disappointment. Through an exciting project my organization undertook this year, we learned a few key lessons that can help others launch a successful partnership...