Whether you are thinking about high-level concepts or laser-focused components—the evolution of marketing and what it means to a brand is occurring. Overall, perhaps the most important thing to remember is that marketing must be rooted in what the company or organization needs to be successful. Additionally, the value of its role in driving customer relationships, revenue/profit is something that must be understood...
With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.
View for a thorough primer on all of the laws, technologies and best practices you need to know to reach your supporters by email.
Every so often you just get stuck when you need an idea. All writers know this. And we all know the standard advice for coming up with a creative inspiration: take a walk, sleep on it, put it aside and come back to it later, and all that.
This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.
How are you sharing your stories? Through words, through photographs, through video? Think about the stories that inspire your donors and how you can share them more effectively.
This video takes a look at year-end mailings from Project HOPE and Habitat for Humanity. Be sure to join Project HOPE's Richard Rumsey at the NonProfit PRO Leadership Conference, which will be held in Washington, D.C. on May 5. Register today!
Of course you should craft your appeals to resonate with the majority of your readers. But you should always allow for the possibility that something great could come from the most unexpected donors.
Do fundraising writers get writer's block? Does every writer? All writers talk about it. Some play complicated psychological tricks on themselves to prime the pump when the well goes dry.
By far, the most frequently made mistake I see is when a worthy nonprofit assumes mission trumps all. It's mostly out of oversight, as nonprofit leadership is focused on doing good. However, sometimes it's because the organization really believes that donors are merely "funders"—the ATMs of the nonprofit world.
