Creative

Tired of waiting for NASA to get its Apollo-era mojo back and start putting spacecraft on the lunar surface again? Then you’ll be happy to know that Israel—with some help from Google—is about to show the moon a little love. At a 12:45 p.m. press conference in Jerusalem Wednesday (5:45 a.m. ET), Israeli President Reuven Rivlin, along with…

Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?

Cause marketing has been around for decades, but a clear formula for success is elusive. Often, conflicting goals and differing expectations between nonprofits and their for-profit partners lead to frustration and disappointment. Through an exciting project my organization undertook this year, we learned a few key lessons that can help others launch a successful partnership...

Whether you are thinking about high-level concepts or laser-focused components—the evolution of marketing and what it means to a brand is occurring. Overall, perhaps the most important thing to remember is that marketing must be rooted in what the company or organization needs to be successful. Additionally, the value of its role in driving customer relationships, revenue/profit is something that must be understood...

With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.

View for a thorough primer on all of the laws, technologies and best practices you need to know to reach your supporters by email.

Every so often you just get stuck when you need an idea. All writers know this. And we all know the standard advice for coming up with a creative inspiration: take a walk, sleep on it, put it aside and come back to it later, and all that.

This week, I want to talk about a few things I do know and how these things should impact our fundraising. Again, this isn't an exhaustive list, but rather what I recently have been grappling with.

How are you sharing your stories? Through words, through photographs, through video? Think about the stories that inspire your donors and how you can share them more effectively.

This video takes a look at year-end mailings from Project HOPE and Habitat for Humanity. Be sure to join Project HOPE's Richard Rumsey at the NonProfit PRO Leadership Conference, which will be held in Washington, D.C. on May 5. Register today!