Creative

A Pre-Holiday Gift for Fundraisers: More Time
November 20, 2014

If you are hoping for a personal copy of Hermione's time turner, I can't help you (sorry, non-Harry Potter fans), but if you are already using outside resources (writers, designers, full-service agencies, etc.) for your donor communications, there are ways you can free up more of your time without spending more money. Here are some "system tweaks" that may help.

4 Things I Hate About Social-Media Fundraising
November 17, 2014

True, you can use the handle of a screwdriver as a hammer, but it is harder and does a less effective job. Here are four key challenges I see to trying to use social media as a fundraising tool.

9 Fading Fundraising Fundamentals
November 10, 2014

For the benefit of those who missed them, because no one taught them, here are nine fundamentals that will make your readers' job easier and consequently improve your fundraising results.

8 Smart Mailing Tips for Small Organizations
November 6, 2014

Yes, your organization is small, your budget is smaller and your available time is the smallest yet. You want to grow so that this time next year, you have more supporters — and more money to accomplish the mission you are passionate about.

7 Ways to Improve Your Style Guide
November 3, 2014

When writing your organization's branding and style guide, nitpick. Books, chapters, paragraphs, sentences, letters. Writing is composed entirely of little details, precisely arranged to create a cumulative effect.