Creative

How to Write Power Stories, Part 2
May 27, 2021 at 9:10 am

Our stories have to engage readers on such a powerful emotional level that when we transition from them to the ask, readers feel compelled to take an action or make a gift. Like a still-life painting or a well-written haiku, archetypal images set a scene for readers in just a few words...

How to Write Power Stories, Part 1
May 13, 2021 at 11:44 am

We all know telling a good story engages readers and gets them emotionally involved so that they feel compelled to send a gift to your organization. But simply being advised to “tell a story” is pretty empty advice without some concrete guidance about what kind of story to tell and how to tell it.

Hidden Treasures for Fundraising Copy
September 9, 2020 at 12:12 pm

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.