Database Marketing

Giving Tuesday will take place Nov. 29 this year. Here is why your organization should start planning a Giving Tuesday appeal now.

Hatch has developed a platform for nonprofit organizations that leverages ethical AI to enrich donor data and predict giving.

Learn how variable data printing works and how to use your data to create more effective, personalized print campaigns with this free infographic

Donors expect charities to deliver the same personalized, cross-channel experiences that they receive from their favorite brands.

Donor data is the key to optimizing your fundraising operations to weather the COVID-19 pandemic.

We are in the midst of a changing philanthropic landscape, characterized by advances in technology.

To encounter the donors who are likely to participate in peer-to-peer activities, we need to look to personas. These are not your run-of-the-mill personas many of us have used in past communications efforts. These personas are derived from complex statistical models and go well beyond the marketing personas.

Once upon a time, nonprofit organizations were essentially the only game in town when it came to offering people an outlet for their charitable time and treasure. That time has ended, and it has become glaringly obvious each time you open a newspaper (another relic of “once upon a time”) or scroll through your Facebook […]

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology...

Advances in technology allow those of us in the nonprofit sector to better understand people’s giving behaviors. There are analytics out there that can detect patterns in the way people spend their money. In fact, the for-profit industry implements this kind of technology, which helps them learn more and better understand consumers’ purchasing behaviors. Wiland, […]