Direct Mail

Multichannel marketing understands that people are influenced by different channels at different times.

Your appeals are often the only thing your donor sees from your nonprofit. Here’s how your appeal’s voice can encourage giving.

The U.S. Postal Service will not increase the price of a stamp to mail a 1-oz. single-piece First-Class letter in January 2025.

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

Despite the rise of digital, traditional channels like direct mail are still crucial. Here’s what’s going on in nonprofit direct mail.

With year-end fundraising swiftly approaching, here are the latest tips for fundraising and marketing from the 2024 Bridge Conference.

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

Donor acquisition is a major challenge for nonprofits this year. Here are five tips for acquiring donors through direct mail campaigns.

Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising. Here’s how to change that.

The U.S. Postal Service’s price hike will move forward, but the Postal Regulatory Commission expressed concerns over rapid increases.