Direct Mail

Welcome back to #NPPTrendingNow, where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week.

As you move into your 2020 marketing plan, pair these channels up in new and creative ways.

As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.

The ACLU pulled out all the stops and created some new ones to reach its $1 million-dollar special appeal fundraising goal.

If you have a holiday card on your direct mail schedule, I highly recommend to include your monthly donors this time of the year.

Now that your calendar year-end appeal has gone out in the mail, what is left to do?

When nonprofits create direct mail appeal letters, the remittance envelope is often an afterthought.

Welcome back to #NPPTrendingNow. Here's what we've got going on for you this week: understanding the effects of print and direct mail on the human brain, being a woman in philanthropy and learning about giving circles.

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal.