Direct Mail

As you’re going into the next decade, it might be a good time to take stock of some old ideas that can be new again.

The ACLU pulled out all the stops and created some new ones to reach its $1 million-dollar special appeal fundraising goal.

If you have a holiday card on your direct mail schedule, I highly recommend to include your monthly donors this time of the year.

Now that your calendar year-end appeal has gone out in the mail, what is left to do?

When nonprofits create direct mail appeal letters, the remittance envelope is often an afterthought.

Welcome back to #NPPTrendingNow. Here's what we've got going on for you this week: understanding the effects of print and direct mail on the human brain, being a woman in philanthropy and learning about giving circles.

Your donors and audience respond to different messages and different styles of marketing — not everyone will open your direct mail and not everyone will read your posts on Facebook.

With monthly giving, it’s all about consistency. It’s about a continued and committed focus. It’s about finding ways to build in a monthly giving ask wherever you possibly can. If you’re sending appeals in the mail and you’ve not already done so, consider adding a simple tick box to your appeal. 

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...