Direct Mail

Direct mail has a very, very specific job to do for nonprofits in 2019. Its job is to stick around until the recipient delivers a strong donation. Here’s why.

For nonprofits, the concept of “telling your story” is just as natural as getting a cup of coffee in the morning. With the zillions of media channels your nonprofit has at its disposal to communicate with its audience, the question of which moves them is a source of constant debate...

Does nonprofit direct mail still work? It’s a question that marketing teams in many industries ask themselves, as they try to come up with new and fresh ways to share a message with their audience. Though direct mail may feel outdated with all of the high-tech marketing campaigns you can create online, it is still a great way to reach your audience...

Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...

The Association of National Advertisers, one of the oldest and most reputable U.S. trade associations in the marketing industry is on the verge of acquiring another well-known marketing trade group, the Data & Marketing Association, formerly known as the Direct Marketing Association...

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...

Most Americans are unsure about what the recent tax bill signed by President Donald Trump will mean to the average nonprofit donor. Most nonprofits should again turn to their databases and list brokers to set their target for an uneven or even minimal growth prospect for the new year. Mailing smarter should be your 2018 goal...

It's not too late to plan now for your New Year’s fundraising campaign. So, let’s continue the assumption your new job with the nonprofit requires a complete direct mail campaign from scratch. Don’t fret! Here is a good list of things to start with: call your list broker, do the numbers, plan the mailing and test, test, test...

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...

Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...