Direct Mail
October 20, 2017 at 12:05 pm
Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: the benefits of seed names in your direct mailings, tips in preparation of #GivingTuesday and the importance of personalizing your nonprofit's communication efforts...
October 12, 2017 at 1:18 pm
Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings...
September 18, 2017 at 1:37 pm
Who is Travis Bickel? Heard of Nelson Brittles? How about Blanche DuBois? Well, these are all fictional characters from movies, TV as well as stage and screen. They represent my short list of seed names that I use in all my direct-mail marketing campaigns for my nonprofit mailings. Seed names are those names and full […]
September 15, 2017 at 12:36 pm
It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...
September 12, 2017 at 4:07 pm
It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over […]
August 7, 2017 at 10:47 am
July 27, 2017 at 1:07 pm
July 27, 2017 at 4:00 am
A nonprofit founded by a former president uses his powerful voice in this direct mail campaign.
July 21, 2017 at 9:00 am
A direct mail acquisition effort from a relief agency is notable for what it does not include.
July 21, 2017 at 8:49 am
A direct mail acquisition effort from a relief agency is notable for what it does not include. Mailer Name: Oxfam America Date Mailed: April 2014 to April 2017 Oxfam America, based in Boston is an affiliate of the larger worldwide Oxfam organization. This specific acquisition effort has been in the mail in this form for […]
