Direct Mail

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over time, leaving the traditional business operators vulnerable...

It’s no secret that the taxi industry has been disrupted by Uber and a growing range of other services. The taxi companies remained largely unchanged for decades, mistakenly assuming that the status quo met their customers’ needs. The same can be said for the movie rental business disrupted by Netflix. In both cases, customers’ expectations became more sophisticated over […]

A nonprofit founded by a former president uses his powerful voice in this direct mail campaign.

A direct mail acquisition effort from a relief agency is notable for what it does not include.

A direct mail acquisition effort from a relief agency is notable for what it does not include. Mailer Name: Oxfam America Date Mailed: April 2014 to April 2017 Oxfam America, based in Boston is an affiliate of the larger worldwide Oxfam organization. This specific acquisition effort has been in the mail in this form for […]

A mission to correctly present history powers this museum’s direct mail membership effort.

A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]