Direct Mail

A mission to correctly present history powers this museum’s direct mail membership effort.

A mission to correctly present history powers this museum’s direct mail membership effort. Mailer Name: National Museum of African American History & Culture Date Mailed: March 2016 to March 2017 The National Museum of African American History and Culture (NMAAHC) is a Smithsonian Institution museum. This appeal calls its recent opening a “momentous step forward in […]

The carrier envelope is the key to the success of this bird conservation group’s direct mail membership campaign.

One of the largest food banks in the United States uses several good techniques in this direct mail appeal.

One of the largest food banks in the U.S. uses several good techniques in this direct mail appeal. Mailer Name: St. Mary’s Food Bank Alliance Date Mailed: June 2014 to June 2015 St. Mary’s was founded in 1967 and bills itself as the “world’s first food bank.” This direct mail campaign, sent to its house file, […]

Art illustrates a personal story that goes to the heart of this nonprofit’s mission in this direct mail package.

Art illustrates a personal story that goes to the heart of this nonprofit’s mission in this direct mail package. Mailer Name: American Foundation for the Blind Date Mailed: January 2014 to January 2017 Founded in 1921, the American Foundation for the Blind serves individuals with vision loss. Author and activist Helen Keller worked for the […]

The threats to America’s family farms motivate action in this direct mail campaign.

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...