Direct Mail

A simple and successful direct mail control tugs at the hearstrings to get donors to loosen the pursestrings.

A long-term direct mail control alerts people to a looming environmental disaster.

A long-term direct mail control alerts people to a looming environmental disaster. Mailer Name: Friends of the Earth Date Mailed: December 2013 to January 2017 Friends of the Earth is part of an international network of environmental groups. The U.S. group runs several campaigns to bring about healthy and sustainable change. The decline of bee […]

Direct mail dates back to 1,000 B.C. when an Egyptian landowner advertised a gold reward for the return of one his slaves—all finely scripted on a piece of papyrus. For a marketing strategy that ancient, you would think direct mail’s days might be numbered, right? Think again...

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes...

In a previous blog post, I briefly examined what appears to be a growing sentiment in the nonprofit industry that direct mail fundraising is somehow flawed. Fundraisers have been slow to abandon outdated business practices or to evolve quick enough to react to the mounting challenges facing nonprofits today—and yes, there are many that we must overcome...

A direct mail campaign bases its appeal on honoring the sacrifices of their fellow Americans.

A long-time winning direct mail campaign calls on freedom-loving citizens to make a difference in the lives of others.

A long-time winning direct mail campaign calls on freedom-loving citizens to make a difference in the lives of others. Mailer Name: International Campaign for Tibet Date Mailed: November 2009 to June 2016 For almost 30 years, this group has advocated for the self-determination of Tibetans. Its work has largely centered on promoting their human rights, […]