Direct Mail

Heartbreaking questions and images have the power to motivate action, as this direct mail membership appeal shows.

Heartbreaking questions and images have the power to motivate action, as this direct-mail membership appeal shows. Mailer Name: African Wildlife Foundation Date Mailed: May 2014 Rousing anger at the destruction of animal species has been the key to membership appeals from the African Wildlife Foundation. Different versions of its long-term control focus on the decline […]

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to mail more...

A direct mail package’s letter helps transport the donor to the heart of this group’s mission.

A direct-mail package’s letter helps transport the donor to the heart of this group’s mission. Mailer Name: FINCA International Date Mailed: April 2015 through December 2016 FINCA, which stands for the Foundation for International Community Assistance, fights poverty with microfinancing. Founded in 1984, it has 21 affiliates around the world. First, this fundraising effort stands out […]

The No. 1 strategy for sustaining good-standing relationships with donors is by engaging with them on a personal level—not just the major donors, but all donors. And yes, this includes your mid-level donors, too...

A major Republican nonprofit is rolling out radio ads in 10 states, pressuring senators to support the repeal and replacement of Obamacare just as a bill starts working its way through the House of Representatives. One Nation, which is controlled by allies of Senate Majority Leader Mitch McConnell, is airing the ads as the second…

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor.

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor. Mailer Name: Easter Seals Date Mailed: April 2015 & April 2016 Getting a past donor to renew their membership or contribution can be challenging. In this direct mail package, Easter Seals follows up on its […]