Direct Mail

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor.

Easter Seals grabs the attention of its donors with a direct mail package that appeals to their sense of humor. Mailer Name: Easter Seals Date Mailed: April 2015 & April 2016 Getting a past donor to renew their membership or contribution can be challenging. In this direct mail package, Easter Seals follows up on its […]

An animal rescue gets donors to focus on the dogs and cats they care for … as well as their own.

A direct mail package from an animal rescue gets donors to focus on the dogs and cats they care for … as well as their own. Mailer Name: Best Friends Animal Society Date Mailed: February 2016 Based in Utah, Best Friends is the country’s largest no-kill sanctuary for cats, dogs and other animals. This effort, mailed […]

As I have for four consecutive years, I’m starting 2017 off with a report on last year’s charitable giving volume. The analysis is based on 17 million individual direct mail contributions received in 2016 by more than 60 national nonprofit organizations. It encompasses six primary charitable sectors served by Merkle’s Response Management Group...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66 percent of direct mail is opened, 82 percent of direct mail is read for a minute or more, 56 percent of…

New River Communications takes a pair of Silver awards for direct mail—house and direct mail—acquisition. One for Camillus House and Health and another for Yellowstone Park Foundation. See why they won here...

It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve. Here are the winners of the 2016 Gold Awards for Fundraising Excellence, presented by Turnkey...

This membership effort faced two significant challenges and met each well. First, 
it found commonality between two artists—Leonardo da Vinci and M.C. Escher—and was able to communicate how the works of both provide glimpses into their extraordinary minds. Second, it repeated the benefits of membership throughout every element of the package...

This package, although simple, accomplishes several tasks well. First, it makes the reader care. On the front of the #10 outer, a large black-and-white photograph of a dog in a decaying box is heartbreaking. It takes up almost half of the face of the envelope...