Direct Mail

Many nonprofits hesitate to present a specific problem to donors, resulting in ineffective fundraising. Here’s how to change that.

The U.S. Postal Service’s price hike will move forward, but the Postal Regulatory Commission expressed concerns over rapid increases.

Good copywriting is informal and conversational, which helps engage donors. However, there are three rules that must not be broken.

Moore is expanding its production personalization capabilities through investments in data-driven equipment and workflow automation.

The U.S. Postal Service proposed increases in mailing services prices, which would be effective July 14.

Donors may push off giving until later, but you want their support now. Here’s how to add urgency to your appeal and boost response.

Depending on who you ask, you will hear that the stamped envelope gets more donations, or it doesn’t matter. What should you believe?

Effective copywriting for direct response fundraising is weird, and it has three qualities that can irritate nonprofit professionals.

Here are the top five personalization options for direct mail to create individually personalized pieces that interest each recipient.

Here are a few bloopers in direct mail and emails that could have been prevented in the past few months.