Direct Mail

Gold Awards Flashback: Doctors Without Borders
September 9, 2015 at 9:18 am

As the countdown for the NonProfit PRO Gold Awards deadline continues to run, take a break for second from prepping your submissions and look at a winner from 2007 by Doctors Without Borders. The “World Map” acquisition package, entered by L.W. Robbins Associates (now RobbinsKersten Direct), includes a folded world map that measures 21 inches by 32.25 inches when opened. The map and other elements of the package show where and how MSF’s mission is having a worldwide impact...

Gold Awards Flashback: Wildlife Conservation Society
September 8, 2015 at 9:13 am

The deadline for the NonProfit PRO Gold Awards is just under a week from now, and after the Labor Day holiday weekend, hopefully you’re putting some last-minute touches on your entries. When you have a minute, take a look at one winner from 2010 by the Wildlife Conservation Society...

Gold Awards Flashback: Syracuse University
September 1, 2015 at 9:13 am

If you need a little inspiration as you’re preparing to enter the NonProfit PRO Gold Awards, consider the Multichannel winner from 2009, Syracuse University...

Gold Awards Flashback: Make-A-Wish Foundation
August 31, 2015 at 10:25 am

The deadline for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence is getting closer, so it’s a good time to consider a true powerhouse package honored in 2007, from the Make-A-Wish Foundation. This Gold Award Grand Control winner (in the mail for three years or more) stood out due to its longevity—it had been mailed since 2003—as well as the personal experience at the heart of the campaign. ...

Gold Awards Flashback: Rhode Island Community Food Bank
August 27, 2015 at 9:01 am

With the deadline for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence only a few weeks away, let’s take a look back at one of the winners from 2008, "Annual Review for Supporters" from the Rhode Island Community Food Bank. Submitted by DaVinci Direct, this Gold Awards winner for Renewal (Fewer Than 50,000 Mailed) was an easy call by the judges...

Gold Awards Flashback: Ocean Conservancy
August 26, 2015 at 9:36 am

The entries for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence have started to arrive in our offices. So, let’s take a look back at one of the winners from 2010: “Trash Poster Test” from Ocean Conservancy. Designed by Mal Warwick Associates, this Gold Awards winner for Direct Mail: Acquisition (Fewer Than 50,000 Mailed) impressed for two big reasons...

A, B, C, D: A Quick Refresher Course for Fundraisers
August 20, 2015 at 1:40 pm

There are only four more months to make this your best year possible. Four months to raise money so your organization can do more to fulfill its mission. Four more months to build long-lasting relationships with donors. Four more months to share your story and gain new donors who will help make 2016 great. What you do in these next four months is vital. The letters you mail, your Facebook posts, your events, your newsletters, your face-to-face visits—all of these and more will have an impact on your final numbers for calendar year 2015...

Call for Entries: 10th Annual Gold Awards for Fundraising Excellence
August 12, 2015 at 2:33 pm

They're back! The Fundraising Success name may be long gone, but fundraising is still the core curriculum here at NonProfit PRO. And as such, we're delighted to announce the return of the Gold Awards for Fundraising Excellence. It's a big year, too: It's the 10th time around for the awards, our 10th year honoring the top fundraising campaigns in direct mail, email, multichannel and more. And to celebrate, we're changing things up a bit...

Analysis: 2015 Mid-Year Giving Report
August 11, 2015 at 2:52 pm

Now that we are halfway through 2015, let’s take a quick glance at some of the trends in charitable giving and the impact that the U.S. economy has had on consumer benevolence. It’s been a rollercoaster for the U.S. economy thus far. 2015 started off looking pretty good: Consumer confidence was up, and many economists and the Congressional Budget Office projected as much as a 3.4 percent rise in the GDP. Since then, the news hasn’t been so rosy...