Direct Mail
September 2, 2015 at 9:23 am
With the deadline for the NonProfit PRO Gold Awards now less than two weeks away, think about the simplicity of one 2010 winner from the Marine Toys for Tots Foundation...
September 1, 2015 at 9:13 am
If you need a little inspiration as you’re preparing to enter the NonProfit PRO Gold Awards, consider the Multichannel winner from 2009, Syracuse University...
August 31, 2015 at 10:25 am
The deadline for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence is getting closer, so it’s a good time to consider a true powerhouse package honored in 2007, from the Make-A-Wish Foundation. This Gold Award Grand Control winner (in the mail for three years or more) stood out due to its longevity—it had been mailed since 2003—as well as the personal experience at the heart of the campaign. ...
August 27, 2015 at 9:01 am
With the deadline for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence only a few weeks away, let’s take a look back at one of the winners from 2008, "Annual Review for Supporters" from the Rhode Island Community Food Bank. Submitted by DaVinci Direct, this Gold Awards winner for Renewal (Fewer Than 50,000 Mailed) was an easy call by the judges...
August 26, 2015 at 9:36 am
The entries for the 10th annual NonProfit PRO Gold Awards for Fundraising Excellence have started to arrive in our offices. So, let’s take a look back at one of the winners from 2010: “Trash Poster Test” from Ocean Conservancy. Designed by Mal Warwick Associates, this Gold Awards winner for Direct Mail: Acquisition (Fewer Than 50,000 Mailed) impressed for two big reasons...
August 20, 2015 at 1:40 pm
There are only four more months to make this your best year possible. Four months to raise money so your organization can do more to fulfill its mission. Four more months to build long-lasting relationships with donors. Four more months to share your story and gain new donors who will help make 2016 great. What you do in these next four months is vital. The letters you mail, your Facebook posts, your events, your newsletters, your face-to-face visits—all of these and more will have an impact on your final numbers for calendar year 2015...
August 12, 2015 at 2:33 pm
They're back! The Fundraising Success name may be long gone, but fundraising is still the core curriculum here at NonProfit PRO. And as such, we're delighted to announce the return of the Gold Awards for Fundraising Excellence. It's a big year, too: It's the 10th time around for the awards, our 10th year honoring the top fundraising campaigns in direct mail, email, multichannel and more. And to celebrate, we're changing things up a bit...
August 11, 2015 at 2:52 pm
Now that we are halfway through 2015, let’s take a quick glance at some of the trends in charitable giving and the impact that the U.S. economy has had on consumer benevolence. It’s been a rollercoaster for the U.S. economy thus far. 2015 started off looking pretty good: Consumer confidence was up, and many economists and the Congressional Budget Office projected as much as a 3.4 percent rise in the GDP. Since then, the news hasn’t been so rosy...
August 10, 2015 at 12:54 pm
There are many times when customers reach out to us to help them increase response rates. When that happens, my first question to them is, “What was the response rate on your last mailing?” Now, you would think that after 24 years in the business the standard response to this question would no longer shock…
July 29, 2015 at 1:45 pm
Target Marketing last week released its 2015 Top 50 Mailers report. The list, conducted annually and ranked based on mail received by Who's Mailing What, includes entries from the automotive, B-to-B, catalog, nonprofit, retail traffic builders and travel/tourism sectors. This year, 10 nonprofits were ranked in the top 50, up from seven in 2014. The highest ranking nonprofit was ASPCA at 15, a 10-spot jump from last year...
