At last week’s Bridge conference, I was struck (again) by the many choices facing today’s fundraiser. Having a robust direct mail program and major gifts program, with a little planned giving and maybe an event tossed in, is no longer enough. Now, we need a website that is informative and optimized for mobile, and that has a user-friendly donation page. We have to frequently update our Facebook page and post a steady flow of videos on YouTube...
After countless “deaths” and “resurrections," direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon. While the total number of direct mail pieces sent out each year has steadily declined over the past…
What’s sexiest in your nonprofit these days? Who’s got the hot fundraising job? Email fundraising? Social media? Video? Mobile? Direct mail? Direct mail?! That’s so 20th century. But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing, the (not disinterested) U.S. Postal Service is. Advertising mail accounts for 31 percent of…
Within the last week, I have received three three calendars in the mail.
The world of Direct Mail is rapidly changing, and where once it was universally regarded as a dying marketing medium, today it seems that this medium is bigger, better and more innovative than ever before. Yet all too many businesses continue to overlook what can be an invaluable part of their marketing campaign, so in…
You could say that simplicity is the key to success with direct mail postcards. In a world where customers are increasingly impatient, you have to make your marketing point clearly and quickly—and convincingly enough to thoroughly engage your audience. The mere arrival of a postcard in someone’s mailbox is engaging. It’s simply impossible to ignore…
Catholic Charities USA (CCUSA) has selected Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, to manage its direct mail gift processing and donor service requirements. Merkle RMG's features include mail processing, scanning, imaging, data entry, exception services, and call center and email management. The three-year contract began in October 2014. Since 1910, CCUSA…
With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.
This video takes a look at year-end mailings from Project HOPE and Habitat for Humanity. Be sure to join Project HOPE's Richard Rumsey at the NonProfit PRO Leadership Conference, which will be held in Washington, D.C. on May 5. Register today!
If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last July was the best approach. It means confirming or lining up your interviews for those story-based letters. It means making sure that you're still sending to the right segments.
