Direct Mail
August 10, 2015 at 12:54 pm
There are many times when customers reach out to us to help them increase response rates. When that happens, my first question to them is, “What was the response rate on your last mailing?” Now, you would think that after 24 years in the business the standard response to this question would no longer shock…
July 29, 2015 at 1:45 pm
Target Marketing last week released its 2015 Top 50 Mailers report. The list, conducted annually and ranked based on mail received by Who's Mailing What, includes entries from the automotive, B-to-B, catalog, nonprofit, retail traffic builders and travel/tourism sectors. This year, 10 nonprofits were ranked in the top 50, up from seven in 2014. The highest ranking nonprofit was ASPCA at 15, a 10-spot jump from last year...
July 16, 2015 at 12:36 pm
At last week’s Bridge conference, I was struck (again) by the many choices facing today’s fundraiser. Having a robust direct mail program and major gifts program, with a little planned giving and maybe an event tossed in, is no longer enough. Now, we need a website that is informative and optimized for mobile, and that has a user-friendly donation page. We have to frequently update our Facebook page and post a steady flow of videos on YouTube...
July 13, 2015 at 1:37 pm
After countless “deaths” and “resurrections," direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon. While the total number of direct mail pieces sent out each year has steadily declined over the past…
July 3, 2015 at 6:00 am
What’s sexiest in your nonprofit these days? Who’s got the hot fundraising job? Email fundraising? Social media? Video? Mobile? Direct mail? Direct mail?! That’s so 20th century. But wait, direct mail is fighting back. Or at least, as reported in Direct Marketing, the (not disinterested) U.S. Postal Service is. Advertising mail accounts for 31 percent of…
July 2, 2015 at 2:19 pm
Within the last week, I have received three three calendars in the mail.
July 1, 2015 at 7:00 am
The world of Direct Mail is rapidly changing, and where once it was universally regarded as a dying marketing medium, today it seems that this medium is bigger, better and more innovative than ever before. Yet all too many businesses continue to overlook what can be an invaluable part of their marketing campaign, so in…
June 29, 2015 at 12:59 pm
You could say that simplicity is the key to success with direct mail postcards. In a world where customers are increasingly impatient, you have to make your marketing point clearly and quickly—and convincingly enough to thoroughly engage your audience. The mere arrival of a postcard in someone’s mailbox is engaging. It’s simply impossible to ignore…
June 11, 2015 at 1:50 pm
Catholic Charities USA (CCUSA) has selected Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, to manage its direct mail gift processing and donor service requirements. Merkle RMG's features include mail processing, scanning, imaging, data entry, exception services, and call center and email management. The three-year contract began in October 2014. Since 1910, CCUSA…
April 30, 2015
With all the modern channels to potential donors, learn the myriad of ways you can grow your list and engage new supporters.
