Direct Mail

Reviewing the winners across all channels for the 2014 DMAW MAXI Awards, the shared themes were engagement, extraordinary storytelling and relationship building. The stats and snapshot images of the winning Direct Mail, Digital Media, Multichannel and Telemarketing campaigns provided high-level intel of the strategies and tactics.

For an organization that was founded 35 years ago — specifically to build one memorial — the Vietnam Veterans Memorial Fund (VVMF) certainly has become a master of reinvention.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Direct Mail Campaigns of the Year winners.

When you roadblock a new avenue of discussion, just make sure you're doing it because it's a dumb idea, not because trying it would be too hard.

Many of our fundraising successes of the past can teach us about good donor communication today. The personalization, the passion, the inserts, the simplicity and the basics are never old-fashioned when it comes to good fundraising.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Fundraising Campaign of the Year from Leaders Dogs for the Blind and Huntsinger & Jeffer.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2011 Grand Control of the Year from The Nature Conservancy.

A great fundraising appeal or email can have many different variables. But a clear call to action must be a constant. So whatever else you play around with in a package, keep your call to action highly visible and to the point.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2010 Campaign of the Year from Muscular Dystrophy Association and DaVinci Direct.

As FundRaising Success gears up for the ninth annual Gold Awards for Fundraising Excellence, take a look back at the 2012 Grand Control of the Year from the National Center for Missing & Exploited Children.