Direct Mail

As digital marketing grew, its cousin, direct mail, was all but declared dead and supposedly relegated to the annals of history.

Let’s dispel three of the most pernicious misconceptions that can destroy direct response fundraising results.

Informed delivery allows USPS customers to digitally preview their mailbox. Here’s how to use this service to your advantage.

The United States Postal Service filed notice that mailing services prices would increase by about 2% on Jan. 21, 2024.

Direct response strategies are not a relational approach to mid-level programs. Here, I explain mid-level fundraising program elements.

NonProfit PRO spoke with Michael Berning Jr., vice president of sales and marketing, at Jos. Berning Printing in Cincinnati.

As we move into the last five months of the year, it’s time to plan your strategy for your direct mail campaigns to increase donations.

Here’s a look at some of the direct mail innovations that may improve your organization’s direct mail campaigns’ revenue.

With the cost of postage increasing for the second time this year, nonprofits must find a way to save on their direct mail campaigns.

Nonprofits should consider how QR codes can elevate the donor experience. Here are four ways to optimize QR codes in direct mail.