Direct Mail

Check out the direct-mail creative for the League of Women Voters National Opinion Survey acquisition control.

Check out the MSCPA-Angell's 2013 Holiday Tree campaign creative.

See how MSPCA-Angell uses direct-mail fundraising to retain donors and how the League of Women Voters uses direct-mail fundraising for acquiring new supporters.

Here are five unusual direct-mail techniques that really push the envelope a bit — the icing on the cake that may be worth a little extra investment. I love these because they are so out of the ordinary and can really pack a punch. But just like in fashion, too much of a good thing can go bad. These unusual techniques stand on their own two feet and don’t need much else to get the point across. 

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in their fundraising direct mail.

Watch this video on the AARP's donor questionnaire and petition package.

In the 2013 FundRaising Success Gold Awards for Fundraising Excellence, food rescue organization City Harvest took home gold in the Direct Mail (Less Than $10 Million) category for its November 2012 Holiday Card Appeal.

This month’s DM Deconstructed is on how some simple — or complex — features of affordable, attention-grabbing commercial direct-mail pieces might be an inspiration to direct-mail fundraisers with the goal of getting donors to open those envelopes.

Rails-to-Trails' mailer is the gift that keeps on giving. Any donation earns the giver four free issues of Rails to Trails magazine and members-only discounts on the conservancy's other publications and gifts; in addition, those who donate more than $18 receive a free T-shirt.

World Wildlife Fund's mailer is effective in that it contains just three inserts and a self-addressed stamped envelope.

New York City Rescue Mission's pocket-size request highlights some overly specific donation numbers: $12.84 to help six people, $17.12 to help eight people and $27.82 to help 13 people.

The Coast Guard Foundation took home a silver in the direct-mail category for its "When Disaster Strikes Regional Campaign" in the 2012 Gold Awards for Fundraising Excellence.