Direct Mail

Accurate, statistically valid testing is a rigorous process. It needs to be conducted by people who not only know how to do it, but who also know how to properly analyze the results.

Check out this video detailing the National Audubon Society's freemium mailing.

Check out the direct-mail creative for the League of Women Voters National Opinion Survey acquisition control.

Check out the MSCPA-Angell's 2013 Holiday Tree campaign creative.

See how MSPCA-Angell uses direct-mail fundraising to retain donors and how the League of Women Voters uses direct-mail fundraising for acquiring new supporters.

Here are five unusual direct-mail techniques that really push the envelope a bit — the icing on the cake that may be worth a little extra investment. I love these because they are so out of the ordinary and can really pack a punch. But just like in fashion, too much of a good thing can go bad. These unusual techniques stand on their own two feet and don’t need much else to get the point across. 

In this video, see how the National Humane Education Society and ASPCA utilize membership cards in their fundraising direct mail.

Watch this video on the AARP's donor questionnaire and petition package.

In the 2013 FundRaising Success Gold Awards for Fundraising Excellence, food rescue organization City Harvest took home gold in the Direct Mail (Less Than $10 Million) category for its November 2012 Holiday Card Appeal.

This month’s DM Deconstructed is on how some simple — or complex — features of affordable, attention-grabbing commercial direct-mail pieces might be an inspiration to direct-mail fundraisers with the goal of getting donors to open those envelopes.