Direct Mail

Engage Conference Spotlight: 'The Biggest Sin Is Doing Nothing'
April 3, 2014

At the DMA Nonprofit Federation's 2012 Washington Nonprofit Conference, Gretchen Littlefield, president, nonprofit and government, at InfogroupOpens in a new window, and Angel Aloma, executive director of Food For The PoorOpens in a new window, discussed postal and tax topics and urged each and every fundraiser in attendance to take action and make his or her voice heard. Aloma, ever the passionate speaker, really drove his point home: "The biggest sin of all is the sin of doing nothing."

Pulling Power
April 1, 2014

See how MSPCA-Angell uses direct-mail fundraising to retain donors and how the League of Women Voters uses direct-mail fundraising for acquiring new supporters.

5 Unusual Direct-Mail Techniques to Try
April 1, 2014

Here are five unusual direct-mail techniques that really push the envelope a bit — the icing on the cake that may be worth a little extra investment. I love these because they are so out of the ordinary and can really pack a punch. But just like in fashion, too much of a good thing can go bad. These unusual techniques stand on their own two feet and don’t need much else to get the point across. 

5 Eye-Catching (and Affordable) Direct-Mail Techniques
March 1, 2014

This month’s DM Deconstructed is on how some simple — or complex — features of affordable, attention-grabbing commercial direct-mail pieces might be an inspiration to direct-mail fundraisers with the goal of getting donors to open those envelopes.