Direct Mail
October 24, 2013
On Monday, Dane Grams, director of direct response and monthly giving at the Human Rights Campaign, led a Direct Marketing Fundraisers Association Brown Bag Luncheon on year-end appeals at HRC headquarters in Washington, D.C.
October 14, 2013
Working on your year-end appeal? Flying by the seat of your pants? Struggling with your copy? Think your copy is OK but not super inspiring? Worried that folks may not even open your envelope? Crafting fundraising appeals is not rocket science, but you do have to adhere to certain guidelines if you want to achieve blastoff. So … here come some guidelines!
I’m putting these in order, with the most important at the top. Since I’ve only selected six tips, however, you can consider all of these critically important to your success.
October 10, 2013
Recipients (clearly unenlightened!) call it "junk mail." Some nonprofit leaders claim it's dead and we should just play taps and get on with it. Others figure it's worth using as long as we can keep it "dirt cheap."
October 9, 2013
Industry experts such as the DMA report that postcards have the highest read rate among all types of direct mail.
October 3, 2013
The outer envelope is the wrapper for your all-important ask. It’s the first thing recipients see, feel and interact with.
October 2, 2013
It’s fall! That means lots of nonprofits are ramping up their fundraising efforts and asking for donations. It can be a bit intimidating, and it’s easy to get confused about the best path to fundraising success in the mail. Here are three things you can do to get the most out of your fall direct-mail appeal and raise more money for your mission: 1. Evaluate past fundraising direct-mail performance. 2. Plan for fundraising success. 3. Tell a story.
October 1, 2013
FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence Direct Mail (Less Than $10 Million) winners: City Harvest and Good Counsel.
October 1, 2013
FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence Campaign of the Year winner: Ronald McDonald House Charities.
October 1, 2013
FundRaising Success announces the winner of the 2013 Gold Awards for Fundraising Excellence Grand Control of the Year: Union of Concerned Scientists.
October 1, 2013
FundRaising Success announces the 2013 Gold Awards for Fundraising Excellence Direct Mail Campaign of the Year ($10 Million and Up) winner: United States Holocaust Memorial Museum.
