Direct Mail

Direct Mail: 'Old Fashioned' but it Still Works
September 19, 2013

Ah, I could talk about direct mail forever ... but I'll stop here! All this old dog asks is that all you skeptics out there take a few minutes to consider (or re-consider) direct mail — an old-fashioned fundraising tool that can breathe new life into your year-end fundraising.

Get More Money With Your Year-End Appeal: Interview With DMIQ’s Paul Bobnak
September 11, 2013

Direct mail and e-mail are dull as dishwater, but they're fascinating to do. You have to have a detail-oriented personality. It’s ultimately about human behavior and analyzing it from a number of different ways. Whether it’s a for-profit enterprise or a nonprofit, it’s all about driving response, trying to get people to become engaged and invest their money. Seeing nonprofits do that is really interesting. You wonder what the thought process was, and why people aren’t aware of what works and what doesn’t work.

Cynics Need Not Apply
August 26, 2013

Just as people can sense when they're being handled, they can also sense when someone is being disingenuous in communications. It's not always something they can put their finger on, but you'd better believe they know it when they feel it.

A Blast From the Past: Words to Live By (August 2006)
August 1, 2013

In today’s high-tech fundraising world, why wade into an old-fashioned topic like carrier-envelope design? The reasons actually are quite simple. First, direct mail is still the medium of choice for most large and small direct-response fundraisers. These days it’s fashionable to discuss the Internet and other alternative media, but the fact is that direct mail generates vastly more gifts than any of them. So improving direct-mail performance can have a huge effect on a whole donations program. And, experts I polled agree that the design of the simple outside carrier envelope can dramatically affect response rates.

30 Ways to Lose Your Donor
July 22, 2013

Staying on your donor's good side can be a dicey proposition. People and relationships are full of paradoxes and contradictions. And that's doubly true of donor relationships, which are complicated by the fact that you spend a lot more time talking at your supporter than with her.